International Journal of Modern Engineering and Management

The Role of Corporate Social Responsibility (CSR) in Enhancing Brand Equity and Customer Loyalty

Author(s):

S. Choudy Chaudhary¹ ,Praveen Satya²,Latha Sr ³

Affiliation: 1,2,3Bachelor of Business Administration 1,2,3Tellakula Jalayya Polisetty Somasundaram College,Guntur.India

Page No: 1-3-

Volume issue & Publishing Year: Volume 1 Issue 2 ,July-2024

Journal: International Journal of Modern Engineering and Management | IJMEM

ISSN NO: 3048-8230

DOI:

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Abstract:

Corporate Social Responsibility (CSR) has become an integral element of business strategy, influencing brand equity and customer loyalty. This study explores the relationship between CSR activities and their impact on brand equity and customer loyalty. By analyzing empirical data, case studies, and existing literature, the research reveals that CSR initiatives positively affect brand reputation and consumer loyalty. Findings suggest that companies with effective CSR programs enjoy enhanced brand value and stronger customer retention. The study provides practical recommendations for leveraging CSR to achieve strategic business advantages.

Keywords:

Corporate Social Responsibility, Brand Equity, Customer Loyalty, Brand Reputation, Business Strategy

Reference:

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