Sustainable Business Strategies: Analysing the Role of Corporate Social Responsibility (CSR) in Building Long-Term Competitive Advantage
Author(s): 1Nirupama R , 2Nithin Iswar P ,3Nithish Kumar B
Affiliation: 1,2,3Department of Master of Business Administration. 1,2,3SJC institute of technology , chickballapur-India
Page No: 12-16-
Volume issue & Publishing Year: Volume 1 Issue 4,Sep-2024
Journal: International Journal of Modern Engineering and Management | IJMEM
ISSN NO: 3048-8230
DOI:
Abstract:
In an increasingly competitive global marketplace, sustainability and corporate social responsibility (CSR) have emerged as essential strategies for achieving long-term success. This paper investigates how CSR initiatives contribute to a sustainable competitive advantage for businesses. By examining various case studies and analyzing empirical data, the research explores the relationship between CSR efforts—such as environmental sustainability, ethical labor practices, and community engagement—and their impact on organizational reputation, customer loyalty, and financial performance. The findings suggest that integrating CSR into business strategies not only enhances a company’s image but also strengthens its position in the market, leading to long-term growth and resilience.
Keywords:
Sustainable Business Strategies, Corporate Social Responsibility, Competitive Advantage, Stakeholder Engagement, Long-Term Success, Financial Performance, Environmental Sustainability, Ethical Practices, Community Engagement
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