Strategic Change Management in the Digital Era: Navigating Organizational Transformation for Sustainable Growth

Author(s):

Priya Menon ¹, Arjun Varma ²

Affiliation: 1,2 Department of Management Studies, Amity University, Noida, Uttar Pradesh, India

Page No: 6-11-

Volume issue & Publishing Year: Volume 2 Issue 6 , June-2025

Journal: International Journal of Modern Engineering and Management | IJMEM

ISSN NO: 3048-8230

DOI:

Abstract:

The rapid acceleration of digital transformation in India has compelled organizations across industries to adopt strategic change management practices that ensure sustainable growth and competitiveness. This study investigates the role of structured change management processes in facilitating the smooth adoption of new technologies while mitigating resistance from employees and other stakeholders. Using a mixed-method approach, the research draws data from 25 organizations in IT services, manufacturing, retail, education, and banking sectors that have undergone substantial digital transitions in the last five years. Primary data was collected through structured questionnaires, semi-structured interviews, and focus group discussions, while secondary data was sourced from industry reports, government publications, and case studies. Quantitative data was analyzed using descriptive and inferential statistics, while qualitative data was examined through thematic and content analysis. The findings indicate that a balanced integration of technology readiness, human capital engagement, and organizational agility is essential for successful transformation. The study proposes a conceptual framework that organizations can adopt to enhance change acceptance, reduce implementation delays, and improve long-term adaptability in the evolving digital economy of India.

Keywords:

Strategic change management, digital transformation, organizational agility, technology readiness, human capital engagement, Indian organizations, mixed-method research.

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