Digital Transformation Strategies for Sustainable Business Growth in Indian SMEs
Author(s): Rohit K. Sharma¹, Ananya P. Iyer²
Affiliation: 1,2Department of Management Studies, PSG College of Technology, Coimbatore, Tamil Nadu, India
Page No: 12-17-
Volume issue & Publishing Year: Volume 2 Issue 6 , June-2025
Journal: International Journal of Modern Engineering and Management | IJMEM
ISSN NO: 3048-8230
DOI:
Abstract:
Small and Medium Enterprises (SMEs) are critical drivers of India’s economic growth, contributing significantly to GDP, employment generation, and innovation. However, the advent of rapid digitalization, intensified by Industry 4.0 technologies and post-pandemic market shifts, has placed immense pressure on SMEs to adapt for survival and competitiveness. This study investigates digital transformation strategies that facilitate sustainable business growth for Indian SMEs. Employing a mixed-methods approach, we combine an extensive literature review with semi-structured interviews of SME leaders to identify key enablers, challenges, and best practices. Findings reveal that integrated digital ecosystems, data-driven decision-making, process automation, and customer-centric innovation are pivotal to long-term sustainability. The proposed framework emphasizes aligning digital strategies with organizational vision, resource optimization, and continuous capability development. This research provides actionable insights for SME owners, policymakers, and practitioners seeking to navigate digital disruption and enhance competitiveness in the Indian market.
Keywords:
Digital Transformation, SMEs, Sustainable Growth, Industry 4.0, Innovation Strategy, Indian Business Environment
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