Cite this article

Green Marketing, Consumer Sustainability Premium and Greenwashing Detection
https://www.ijmem.com/papers?paper=green-marketing-consumer-sustainability-premium-and-greenwashing-detection

Sneha Sharma & Rohit Pandey. (2026). Green Marketing, Consumer Sustainability Premium and Greenwashing Detection. International Journal of Modern Engineering and Management (IJMEM), 23-25. https://doi.org/10.5281/zenodo.19509131

Sneha Sharma, et al.. "Green Marketing, Consumer Sustainability Premium and Greenwashing Detection." International Journal of Modern Engineering and Management (IJMEM), 2026, pp. 23-25.

@article{snehasharma2026,
  title   = {Green Marketing, Consumer Sustainability Premium and Greenwashing Detection},
  author  = {Sneha Sharma and Rohit Pandey},
  journal = {International Journal of Modern Engineering and Management (IJMEM)},
  year    = {2026},
  pages   = {23-25},
  issn    = {3048-8230 (Online)},
  doi     = {10.5281/zenodo.19509131},
}

TY  - JOUR
AU  - Sneha Sharma
AU  - Rohit Pandey
TI  - Green Marketing, Consumer Sustainability Premium and Greenwashing Detection
JO  - International Journal of Modern Engineering and Management (IJMEM)
PY  - 2026
SP  - 23-25
SN  - 3048-8230 (Online)
DO  - 10.5281/zenodo.19509131
UR  - https://www.ijmem.com/papers?paper=green-marketing-consumer-sustainability-premium-and-greenwashing-detection
ER  -