@article{ritikasharma2025,
  title   = {The Role of Innovation in Organizational Competitiveness},
  author  = {Ritika Sharma¹ and Manish Goyal² and Pooja Mehta³},
  journal = {International Journal of Modern Engineering and Management (IJMEM)},
  year    = {2025},
  pages   = {24-29},
  issn    = {3048-8230 (Online)},
}