@article{reenachopra2025,
  title   = {Strategic Employee Branding: A Catalyst for Retaining Talent},
  author  = {Reena Chopra},
  journal = {International Journal of Modern Engineering and Management (IJMEM)},
  year    = {2025},
  pages   = {52-63},
  issn    = {3048-8230 (Online)},
}