@article{rekhasrik2024,
  title   = {Harnessing Big Data for Predictive Analytics in Strategic Management},
  author  = {1Rekha Sri K and 2Lavanya k and 3 Ruthuja Naidu},
  journal = {International Journal of Modern Engineering and Management (IJMEM)},
  year    = {2024},
  pages   = {6-12},
  issn    = {3048-8230 (Online)},
}